Author Archives: Rod Hughes

About Rod Hughes

I'm a writer, bibliophile, witty wordsmith and generally a commentator on the world around me. Professionally, I am vice president of a Pennsylvania-based public relations agency that helps businesses get their messages out into the world in a positive, effective way. All commentary within this blog is my own and unrelated to my employment endeavors. If this blog prompts deep thought, debate, laughter or a viral rash of some kind then I will consider my life just a tad more fulfilled.

Emily Post Would Be Horrified

Networking is serious business. It’s also a serious business of etiquette. The kind about which Emily Post, had she lived in the age of LinkedIn, would have written volumes. Sadly, Mrs. Post isn’t here to guide us. In her absence … Continue reading

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Marketing on the 9/11 Anniversary? Don’t

This post originally appeared on Kimball Communications’ blog, Hits and Misses  “When in doubt, leave it out.” This was the sage advice of one of my first journalism professors in college. It served me well in everything from sussing out … Continue reading

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A Life Lesson In Social Media Mistakes

To err is human, to delete-tweet is a mortal sin. This is the latest lesson from Oprah’s TV psychologist Dr. Phil McGraw, known simply to millions of fans as “Dr. Phil.” According to USA Today, 0n Aug. 20, a tweet … Continue reading

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My Biggest Fear

When I decided to transition from journalism to public relations more than 10 years ago, my biggest fear was I would have to become “a sales guy.” We all know the stereotype I’m talking about. It’s the guy who pushes … Continue reading

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Hack of a Whopper

**REPOSTED from Kimball Communications “Hits and Misses” Blog Crisis happens. When the crisis involves social media, it can have one heck of an impact on brand. When Burger King’s Twitter handle was hacked today, the brand’s logo was changed to … Continue reading

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Dear Comcast – We’re Done

Dear Comcast, Ever since our shotgun wedding in 2003, I’ve put up with your $@^# and suffered along silently. (Well, not so silent that we didn’t talk every three months to review my bill line-by-line. By the way, “Additional Fee” … Continue reading

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It’s Not Business; It’s Personal

Working in public relations, I frequently find myself advocating on behalf of clients and their causes. This year, I find myself advocating for the Juvenile Diabetes Research Foundation (JDRF). But this time it isn’t about business; it’s personal. My 2-year-old … Continue reading

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