Tag Archives: communications

The Press Release Is Dead; Long Live The Press Release

A new client posed this to me today: “Tell me what a press release is and what it accomplishes.” Containing my visceral response – that I don’t believe press releases prompt media coverage – was a sincere struggle. As a … Continue reading

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Social Media: We’ve Been Here Before

Is social media right for my brand? It’s a question that gets asked a lot because the medium seems new and confusing. Business leaders sometimes get bogged down in trying to sort through the broad range of social platforms – … Continue reading

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