Tag Archives: media relations

The Making of Paul Ryan [The Brand]

Regardless of your politics, you have to admire Republican Party Vice Presidential Candidate Paul Ryan. Over the course of his congressional career, Paul Ryan charted his path to power not so much inside the halls of Congress, but outside – … Continue reading

Posted in Brilliant Marketing/PR, Politics/Humor | Tagged , , , , , , , | Leave a comment

The Press Release Is Dead; Long Live The Press Release

A new client posed this to me today: “Tell me what a press release is and what it accomplishes.” Containing my visceral response – that I don’t believe press releases prompt media coverage – was a sincere struggle. As a … Continue reading

Posted in Brilliant Marketing/PR | Tagged , , , , , , , | Leave a comment