Tag Archives: reporters

The Press Release Is Dead; Long Live The Press Release

A new client posed this to me today: “Tell me what a press release is and what it accomplishes.” Containing my visceral response – that I don’t believe press releases prompt media coverage – was a sincere struggle. As a … Continue reading

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“The News” Evolves

It turns out I spend better than 90 percent of my waking hours looking at screens – two computer screens, a laptop screen, my iPhone screen, my GPS screen and my TV screen. It honestly never registered with me before. … Continue reading

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